Product Marketing Manager (Software/Tech)

Company: Aquent
Location: San Francisco
Posted on: October 8, 2024

Job Description:

Product Marketing Manager (Software/Tech)Our client is seeking a skilledProductMarketing Manager with a focus on Trust and Security for a temporary 5-month opportunity. In this role, you will drive the positioning and promotion of our client'strust and security features to enhance market sentiment and accelerate enterprise adoption. You'll work cross-functionally to ensure continuity in marketing efforts and identify areas forproductimprovements that bolster our privacy and security offerings.
This is an opportunity to make a meaningful impact in a short time, ensuring that our client's trust features continue to be a core pillar of ourproduct's value proposition while supporting go-to-market (GTM) execution for new features.Key Outcomes:

• Strengthentrust positioning to improve market sentiment and remove barriers to closing enterprise deals.
• Provide ongoing marketing support for trust and security-related features, ensuring their relevance and impact are communicated effectively.
• Collaborate withproductteams to identify and advocate for key feature improvements that align with privacy, security, and responsible AI initiatives.Projects to Cover:
  • Lead GTM planning and execution for upcoming privacy- and security-related features, including strategic messaging, sales enablement, cross-functional alignment, and the creation of net-new assets such as landing pages, web copy, and support materials.
  • Execute strategies to raise awareness and driveproductadoption forexisting Trust solution.
  • Collect and share customer feedback, conduct market sizing and competitive analysis, and contribute to roadmap planning for Q4 '24 and Q1 '25.
  • Address trust-related questions from Sales and Support teams, gatheringproductfeedback to enhance messaging and customer experience.
  • Maintain and update trust-related marketing and sales collateral, and create additional assets as needed to fill enablement gaps and support evolving needs.
  • Privacy, Security, and Responsible AIProductManagers- Head of Governance, Risk, and Compliance- CISO/VP of Trust and Enterprise Engineering
  • Cross-functional partners, including Communications, Social, Customer Support, and Sales EnablementQualifications:
    • Proven experience inproductmarketing, ideally within security, privacy, and/or responsible AI fields.
    • Experience working with enterprise/B2Bproductsand managing go-to-market strategies for complex technical solutions.
    • Strong collaboration skills with cross-functional teams, includingproduct, sales, and engineering.
    • Ability to synthesize technical details into compelling, customer-facing messaging.
    • A proactive, solution-oriented approach to identifying market opportunities and driving feature adoption.Nice to Have:
      • Previous experience in creating sales and marketing enablement assets to support technical features.
      • Familiarity with enterprise SaaS environments and competitive positioning within privacy and security markets.The target hiring compensation range for this role is $46.00to $51.00an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.Client DescriptionAbout Aquent Talent:Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits !
        Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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Keywords: Aquent, Daly City , Product Marketing Manager (Software/Tech), Executive , San Francisco, California