Manager, Measurement & Insights

Company: Comcast
Location: Sacramento
Posted on: April 26, 2025

Job Description:

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.Job SummaryThe Manager Measurement & Insights (M&I) is responsible for managing, gathering, analyzing, and interpreting information about a market, product, or service to be offered within that market. The Manager will review, interpret and provide data that is easily digestible by the customer. Data can include spending habits, location and needs of the business target market, the industry as a whole, its competitors, etc. Serves as subject matter expert and provides guidance to employees as required. Develops processes and procedures to drive data efficiencies.Job DescriptionCore Responsibilities

• Manages and guides M&I Analyst(s) in the execution of data research projects and provides reports/summaries of findings.
• Interprets market research data, analyzes market and product trends, customer insights, and strategies, and makes recommendations to business based on findings.
• Identifies and stays current on new trends and seeks new ways to utilize research to support regional initiatives.
• Oversees the research of target markets, ratings, and market responses to programs and campaigns.
• Manages market research budget.
• Works with divisions and regions to design data collection methods and analysis processes.
• Oversees vendor management and works to ensure that consistent quality control and project objectives are met.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.Preferred Qualifications:
  • Bachelor's Degree or Equivalent.
  • Generally requires 6-9 years related experience.
  • Must be proficient in using MS Office applications i.e. Excel, PowerPoint, Word and One Note.
  • Experience working with audience measurement tools (Nielsen, ComScore, Strata View, etc.) and/or syndicated data (Scarborough, Experian, Polk, Kantar, etc.)
  • Fundamental understanding of media measurement, research and local cable advertising.
  • Experience with Digital Video / TV metrics and a familiarity with how TV media buying works. Knowledgeable about media industry trends, including new methodologies, new data sources and new partners.
  • Resourceful self-starter with a mind for quality control and data integrity.
  • Detail-oriented, with an ability to identify trends/insights from the data. Ensure projects are tailored to provide clients with insightful answers adapted to their specific questions.
  • Ability to analyze and translate data-based findings into clear, relevant and actionable insights.
  • Excellent time management, organizational and interpersonal skills including solid presentation skills, strong verbal and written communication.
  • Experience with R, MySQL, Looker, Python, or VBA a plus, but not required.Employees at all levels are expected to:
    • Understand our Operating Principles; make them the guidelines for how you do your job.
    • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
    • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
    • Win as a team - make big things happen by working together and being open to new ideas.
    • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
    • Drive results and growth.
    • Respect and promote inclusion & diversity.
    • Do what's right for each other, our customers, investors and our communities.Disclaimer:
      • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Skills:Data Integrity; Building High Performance Team; Interpersonal Communication; Team Coaching; Data Reporting; Data Tools; Data MeasurementSalary:Primary Location Pay Range: $0.00 - $0.00Additional Range: This job can be performed in California with a Pay Range of $0.00 - $0.00Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience5-7 Years
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Keywords: Comcast, Daly City , Manager, Measurement & Insights, Executive , Sacramento, California